Lyn Heward

Lyn Heward, Cirque du Soleil is considered one the most innovative and creative companies in the world. Lyn Heward — Cirque’s former President of Creative Content — managed the creative fire behind much of the company’s fabled history, guiding its designers, performers, and technicians into the breathtakingly original artistic and commercially juggernaut it is today. In her speeches, she draws on her unparalleled experience to show you how to make creativity a part of everything you.

In her magnificent keynote, Heward takes you behind the scenes of Cirque to explore the nature of creativity and innovation. A gifted storyteller, she dispenses practical advice on a range of issues: risk-taking; leadership; teamwork; product development; finding and developing talent; and fostering a dynamic corporate culture. With authority, Heward helps you find the creative spark and zeal for innovation that, in today’s business climate, can mean the difference between success and failure.

As President and COO of Cirque du Soleil’s Creative Content Division, Heward helped guide their masterworks Varekai, Zumanity and KA; she is now their Executive Producer for Special Projects. She is also a member of the creative team of the Vancouver 2010 Olypmic Organizing Committee, and was an associate producer for a segment of the closing ceremonies of the 2006 Winter Olympics. Drawing on her experiences, Heward also authored the critically acclaimed book The Spark: Igniting the Creative Fire That Lives Within Us All.