The Iron Cowboy, World Record Holder, Author, Motivational Speaker

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About Speaker James Lawrence

James Lawrence is a motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, Lawrence rose to fame for setting multiple endurance records. In 2015, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50).

Full Speaker Bio

James didn’t grow up an endurance athlete. In fact, he could barely finish his first 5k at the age of 28. But that failure fueled a competitive spirit, and a desire to achieve something his current body told him was impossible.

“I was determined to NOT let my failure define me.” Years of focused training shaped James to become an elite short-distance triathlete. Along the way, he learned to push past his mental limits and find his true physical boundaries.

In  2010, James set out on a journey to find those physical limitations. He set his first World Record by completing 22 70.3 Ironman races in just 30 weeks, exceeding the previous record of 20.

“There was a fire inside, and I had to let it burn.” But James did not find his limit – he could reach higher. In 2012 he set his second world record by completing 30 full-distance triathlons in less than 52 weeks, across 11 countries, crushing the previous world record of 22. It was then James realized his limitations weren’t physical, they were mental.

“I knew I could do more, reach higher.” Determined, James set out to find his mental limit and test his focus, determination, and will power, James set out to complete something everyone told him was impossible. Two and half years of strictly regimented training prepared James to attempt this feat. But physical preparation was not enough to carry him through. On July 25, 2015, James overcame all odds and defied all doubts by completing 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50). Completing what is now considered the greatest feat of human endurance.

Every one of us has experienced a time in life when we reach our limit; physically, mentially, emotionally, spiritually. But each of us CAN achieve more, reach higher, raise the bar and silence the doubters. James story of reaching new limits is one every company, school, organization and individual can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher.


…when it comes to endurance, he is unstoppable.
– REDBULL
We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!
– DALE DUCOMMON - Bakery General Manager, Clif Bar Baking Co. of Twin Falls, ID
…the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do…James “IRON COWBOY” Lawrence, Thank you, Sir!!!
– JEREMY MERCHANT - Clif Bar

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